Journalist Emma Fontana is in the middle of setting up a women's magazine called Revolution, when she discovers that her best friends have signed her up for the reality show Who Wants to Marry a Millionaire? For ten days, eligible bachelor Marco Bernardi will host twenty girls in his villa and then choose one of them to be his bride.
At first, Emma is furious, and sets off for Como with the intention of discrediting the whole show. But it isn't long before she finds herself caught up in the ridiculous thrill of it all. And then there's Marco's older brother Leonardo, who is as charming as he is suspicious of Emma's real intentions.
As her feelings towards the Bernardi brothers become more complicated with each passing day, Emma finds herself wondering: does she want to marry a millionaire?